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Ivan Asem

flows4

by Ivan Asem. Practical resources for people turning ideas into income online.

I send actionable playbooks on business, content creation, and personal branding. No fluff, just stuff you can actually use. Sign up and grab your free brand-building guide to get started.

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Oct 21 • 2 min read

🟠 The 4 pillars of strategy (and one tool that gets you results faster)

flows4

October 21

Build Smarter:
Strategy, Tools & Inspiration for Creators

↓

Ivan from flows4 here!

We all think we understand what it takes to create the perfect strategy, but time and time again, I've met professionals who can't articulate what a good strategy looks like or even how to develop one that works consistently. I've found something that you'll want to have a look at.

In Today’s Issue:

See you inside 👇

Plug & Play: Guy Kawasaki & Seth Godin on the Four Pillars of Strategy

This week’s must-watch: Guy Kawasaki and Seth Godin on the Four Pillars of Strategy.

Play this in the background while you do deep work, as they unpack how real strategy can be broken down in a very intuitive framework you can use again and again. I won't give anything away here!

While you watch, think about the following:

  1. How can you apply these strategy principles to your last project?
  2. What are some of the elements that were missing the last time you failed at executing a strategy?
  3. Which of the four pillars is something you understand deeply in your current projects?

👉 ​Watch the full video

Tool of the Week: Omnisend's Free Subject Line Tester

Before you hit send, test it.

Omnisend’s Subject Line Tester grades your email subject lines for clarity, emotion, and curiosity. All the things that get your emails opened.

Use it to:

  • A/B your best and next best ideas.
  • Sense check anything that AI puts out.
  • Generate inspiration fast, especially if copywriting isn't your thing.

I'm including some of my favourite subject lines that you can plug in.

👉 ​Download Email Subject Lines - Blogs and Articles.pdf

Flow Prompt: Identify Where Your Audience Actually Is

​Copy + Paste this into ChatGPT:

"You are a marketing strategist. Identify the primary channels and platforms where my audience is most active and engaged, including social media, communities, blogs, events, and offline spaces. Explain why each channel matters and suggest the best content types for each."

You’ll get:

  • A list of high-value platforms.
  • The best content approach for each one.
  • Real examples and relevance scores to prioritise your focus.

👉 ​Download the full prompt

This Week's Sponsor: Build Anything With AI

Need to create faster?

Blackbox AI let's you turn prompts into real results. From creative designs and websites to functional apps.
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No code. No friction. Just ideas becoming real.

Start with one prompt and see what happens.

Fuel for the Week

“he secret to success is empathy. Seeing the world through your customer’s eyes and creating for them, not at them.”
– Seth Godin

The best creators don’t chase attention, they build understanding.

See you next Tuesday!

Every Tuesday, I give away a useful resource to help you grow. Whether you're a creator, solopreneur or freelancer...I've been there and I understand what helps.

See you next Tuesday,
​Ivan from Flows4

PS: You'll know that something is working when you can replicate its success again and again.
​

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by Ivan Asem. Practical resources for people turning ideas into income online.

I send actionable playbooks on business, content creation, and personal branding. No fluff, just stuff you can actually use. Sign up and grab your free brand-building guide to get started.

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